At Hunsicker, we create innovative, purpose-driven solutions that address fundamental problems within our society. However, ideation, construction, and execution of those solutions are some of the last steps in our process. What comes before? When you’ve got such a lofty destination, how do you embark? Hunsicker’s co-founder, Becca Self, pulls back the veil to illuminate how our team has navigated the process, and shares a few lessons learned along the way.